Once you’ve opened your blog, chosen your blog domain name and have decided what to blog about, your next step is to fill up your blog with posts to show what you’ve got to offer your audience and your chosen niche. Rather than have a period of trial and error where you figure out which posts seem to garner the most attention and which are duds, learn how to write a blog the right way from your very first post.
The Proper Structure
The very first thing you want to keep in mind with your initial post and every consecutive post is that you want to keep them short and sweet and utilize plenty of empty space. Depending on your niche, chances are that your audience doesn’t have the time or the attention span to read a blog post that looks more like a textbook.
To that end, be sure to include headers and bullet lists for those readers who would rather scan over your blog posts for the highlights to see what you’ve got to share with them.
The Beginning, Middle and End
Each of your blog posts should have a title that immediately lets your reader know what’s in store for them. Don’t be vague, and keep posts as short as possible. Remember that this is the title of a blog post, not a novel. Pay attention to the most current blogging trends and see if they work with your particular blog niche.
Your opening paragraph should ask a question, present a problem or “zoom in” on a specific focus area and inform your reader of how your post will answer that question, provide a solution or expand on that focus area. Your following paragraphs should provide supplementary information that concentrates on the most essential facts and points. Don’t be afraid to divide your post up into two or more easily digestible parts. Some whales are too large to devour in a single bite.
Once you’ve written your blog post, be sure to proofread and edit it for grammar errors and to ensure it flows well. After that, just post, share and repeat.