It might seem as though the blog-o-sphere is already over-saturated with blogs and bloggers blogging about everything under the sun, but you shouldn’t let that hold you back from starting your very own blog. Whether you’ll use your blog as a form of therapy, as a way to widen your business audience or for professional reasons, Blogger is a great place to start your blogging journey. So just what is Blogger and how do you get started with the blogging platform?
The Blogger Basics
Blogger is owned by Google and is a blogging platform used to publish single and multi-user blogs. You can get started with setting up your Blogger account with your existing Google account. If you don’t have an account with Google, you can create one. While you’re deciding on the title for your blog, it’s a good idea to go with your own name if the blog is for professional purposes. This makes it easier for people and search engines to find your blog. If you don’t want your name to be the main title, at least make it the subtitle that appears below the main blog title.
The Aesthetics Angle
When choosing the template for your blog, choose something that represents you and your brand. Opting for something simple and clean is probably best for a professional or business blog while something a bit more entertaining and flashy is fine for a personal blog. No matter what you’ll be blogging about, your best bet is to choose a dark type font set against a light background. This makes your blog much easier to read, which your audience is sure to appreciate.
The Finer Details
Before you start blogging, decide whether you want to allow comments, if you want to make your blog public, if you’ll allow other people to contribute to your blog and whether you want to link your blog to social media. Be sure you read over Blogger’s terms of service to understand how what you publish might be used and what your legal rights are.
Once you’re all set up with Blogger, don’t be afraid to change and tweak your settings as necessary. Remember, the most popular blogs didn’t reach the top by remaining stagnant!