No matter your reason for starting a blog or what you might be blogging about, you probably want to appeal to as wide of an audience as possible. Focusing on SEO is one of the best ways to increase your search engine rankings while simultaneously increasing the overall size of your audience. If you aren’t familiar with blog SEO, there are a few methods you can use to bolster your SEO.
It’s All in the Post
When you first get started with SEO for your blog, you’ll want to make sure your post URL automatically shows the title of your post. You should also adjust your settings so that your post title automatically changes to the posts meta title tag. As you’re crafting a title for your post, make sure that it includes a keyword somewhere near the beginning. Once you’re done with the title, be sure to come up with a compelling meta description tag as well as a well-crafted call to action to make visitors want to click through your post.
The Proper Foundation
As you’re crafting your blog site, do your best to keep the blogrolls on your sidebar as short as you can in order to increase your rankings. We also recommend that you avoid link exchange programs at all costs. If at all possible, buy your domain, and make sure every iteration of your blog defaults to the “www.” version. Do yourself and your visitors a favor and clear your cache, upgrade your hosting and reduce images to make your blog page load as quickly as possible.
Mind Your Offsite Activities
In addition to focusing on your blog, you should also do what you can to have links on other reputable blogs and sites related to your industry or blog niche. Write guest posts on other reputable blogs to show your expertise and widen your audience, and invite reputable bloggers to guest post on your blog.
For more ways to improve your blog SEO, look for opportunities on your social media profiles and networks. No matter how seemingly slight the SEO-building might be, you have to remember that every little bit helps.